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The effect of variations in banner ad, type of product, website context, and language of advertising on Internet users' attitudes.
William Flores
Jeng-Chung Victor Chen
William H. Ross
Published in:
Comput. Hum. Behav. (2014)
Keyphrases
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internet users
website
strongly typed
end users
context dependent
contextual advertising
programming language
social networking sites
sponsored search
search advertising
advertising campaigns
natural language
attitudes toward
data mining
online services
display advertising
potential customers