William Flores

Publication Activity (10 Years)

Years Active: 2014-2014
Publications (10 Years): 0

Top Topics

Display Advertising

Context Dependent

Top Venues

Comput. Hum. Behav.

Publications

William Flores, Jeng-Chung Victor Chen, William H. Ross
The effect of variations in banner ad, type of product, website context, and language of advertising on Internet users' attitudes. Comput. Hum. Behav. 31 (2014)