A Novel Profit Maximizing Metric for Measuring Classification Performance of Customer Churn Prediction Models.
Thomas VerbrakenWouter VerbekeBart BaesensPublished in: IEEE Trans. Knowl. Data Eng. (2013)
Keyphrases
- prediction model
- customer churn
- prediction accuracy
- model selection
- feature selection
- machine learning
- class labels
- machine learning methods
- decision trees
- electronic commerce
- classification algorithm
- neural network
- training set
- support vector machine
- feature set
- association rules
- support vector machine svm
- feature space
- decision rules
- life cycle