Cause-Related Marketing Strategy of a Transnational Supply Chain Considering Heterogeneity of Consumers' Public Welfare Preference.
Danzhi ChenHeng DuPublished in: ICMSS (2022)
Keyphrases
- decision makers
- supply chain
- decision making
- marketing strategies
- support systems
- supply chain management
- decision support system
- supplier selection
- bullwhip effect
- lead time
- quantity discount
- inventory management
- cost savings
- direct marketing
- inventory control
- customer relationship management
- customer satisfaction
- market segments
- rfid technology
- customer demand
- online shopping
- stackelberg game
- service level