Danzhi Chen

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Stackelberg Game

Bullwhip Effect

Market Segments

Top Venues

Publications

Danzhi Chen, Heng Du
Cause-Related Marketing Strategy of a Transnational Supply Chain Considering Heterogeneity of Consumers' Public Welfare Preference. ICMSS (2022)