Login / Signup
Developing E-Loyalty Amongst Impulsive Buyers via Social Influence on Group Buying Websites.
Michelle Y. T. Gwee
Klarissa T. T. Chang
Published in:
PACIS (2013)
Keyphrases
</>
group buying
social influence
electronic commerce
social interaction
social networks
test bed
business models
website
potential customers
online communities
network structure
online social
user preferences
auction mechanisms
technology acceptance
web pages
reverse auction
case study
decision making