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Michelle Y. T. Gwee
Publication Activity (10 Years)
Years Active: 2013-2016
Publications (10 Years): 1
Top Topics
Purchase Behavior
Website
Long Tail
Social Influence
Top Venues
PACIS
AMCIS
ICIS
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Publications
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Wen Yong Chua
,
Klarissa T. T. Chang
,
Michelle Y. T. Gwee
An Investigation of Social Identities in Home Physiotherapy Technologies.
PACIS
(2016)
Michelle Y. T. Gwee
,
Klarissa Chang
What Triggers Impulse Purchase Behavior: The Moderating Effects of User Expertise and Product Type.
ICIS
(2014)
Michelle Y. T. Gwee
,
Klarissa Ting-Ting Chang
Effects of Persuasive Claims on Desirability and Impulse Purchase Behavior.
AMCIS
(2013)
Michelle Y. T. Gwee
,
Klarissa T. T. Chang
Developing E-Loyalty Amongst Impulsive Buyers via Social Influence on Group Buying Websites.
PACIS
(2013)