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Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach.

Kevin HamacherRüdiger Buchkremer
Published in: J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
  • online learning
  • real time
  • social networks
  • information processing
  • electronic commerce
  • structural information