Kevin Hamacher

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 2

Top Topics

Customer Behavior

Sensory Systems

Top Venues

J. Theor. Appl. Electron. Commer. Res.

Publications

Kevin Hamacher, Rüdiger Buchkremer
The Application of Artificial Intelligence to Automate Sensory Assessments Combining Pretrained Transformers with Word Embedding Based on the Online Sensory Marketing Index. Comput. 11 (9) (2022)
Kevin Hamacher, Rüdiger Buchkremer
Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach. J. Theor. Appl. Electron. Commer. Res. 17 (2) (2022)