Data-Driven Marketing.
Maurice D. MulvennaMarian NorwoodAlex G. BüchnerPublished in: Electron. Mark. (1998)
Keyphrases
- data driven
- data mining
- website
- decision making
- customer relationship management
- long term
- consumer behavior
- telecommunications industry
- purchase behavior
- social media
- neural network
- target audience
- viral marketing
- customer behavior
- marketing strategies
- model driven
- database
- database marketing
- search engine marketing
- mobile payment
- evolutionary algorithm
- real world
- mobile advertising