Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda.
Eirini KoronakiAspasia VlachveiAnastasios PanopoulosPublished in: Electron. Commer. Res. Appl. (2023)
Keyphrases
- electronic commerce
- purchase behavior
- internet shopping
- online retailers
- online stores
- online learning
- consumer behavior
- customer service
- real time
- customer satisfaction
- real world
- call center
- customer behavior
- customer data
- user experience
- current status
- customer relationship management
- marketing strategies
- credit card
- customer knowledge
- customer preferences
- data mining