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Mobile Phones and Outdoor Advertising: Measurable Advertising.
Daniele Quercia
Giusy Di Lorenzo
Francesco Calabrese
Carlo Ratti
Published in:
IEEE Pervasive Comput. (2011)
Keyphrases
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mobile phone
mobile devices
online advertising
mobile learning
smart phones
mobile applications
mobile users
m learning
mobile technologies
mobile phone users
search engine
text entry