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Mobile Phones and Outdoor Advertising: Measurable Advertising.

Daniele QuerciaGiusy Di LorenzoFrancesco CalabreseCarlo Ratti
Published in: IEEE Pervasive Comput. (2011)
Keyphrases
  • mobile phone
  • mobile devices
  • online advertising
  • mobile learning
  • smart phones
  • mobile applications
  • mobile users
  • m learning
  • mobile technologies
  • mobile phone users
  • search engine
  • text entry