Die Bedeutung von Business Rules im Customer Relationship Management.
Marcel PfahrerKonrad WalserPublished in: GI Jahrestagung (1) (2001)
Keyphrases
- business rules
- customer relationship management
- business processes
- competitive advantage
- business process
- information systems
- relationship management
- reverse engineering
- data mining
- data mining technology
- data mining applications
- fine grained
- legacy systems
- customer churn
- data quality
- production rules
- decision making
- call center
- machine learning
- key features