Achieving mobile social media popularity to enhance customer acquisition.
Helen S. DuXiaobo KeWei HeSamuel Kai-Wah ChuChristian WagnerPublished in: Internet Res. (2019)
Keyphrases
- social media
- mobile devices
- electronic commerce
- user generated content
- social networks
- mobile commerce
- social networking
- big data
- mobile applications
- customer behavior
- social media platforms
- social media data
- online social
- mobile networks
- online social media
- social media sites
- public opinion
- customer service
- mobile phone
- mobile users
- customer satisfaction
- mobile services
- mobile terminals
- neural network
- mobile environments
- mobile computing
- m learning
- data collection
- mobile learning