The Impact of Social Media Technologies on Supplier and Customer Relationship Management: An Empirical Analysis in the U.S.
Young Sik ChoNero EdevbieAntonio K. W. LauPaul C. HongPublished in: IEEE Access (2020)
Keyphrases
- customer relationship management
- social media
- data mining technology
- data mining systems
- data mining
- customer churn
- supply chain
- competitive advantage
- marketing strategies
- data mining applications
- business activities
- data mining techniques
- relationship management
- decision makers
- social networking
- natural language processing
- knowledge discovery
- decision making
- social networks
- information retrieval