Factors influencing consumers' willingness to accept mobile advertising: a conceptual model.
Matti LeppäniemiHeikki KarjaluotoPublished in: Int. J. Mob. Commun. (2005)
Keyphrases
- conceptual model
- factors influencing
- mobile advertising
- internet shopping
- factors affecting
- data model
- conceptual models
- high level
- data warehouse
- knowledge base
- online shopping
- internet advertising
- query language
- object oriented
- domain ontology
- conceptual data model
- life cycle
- information retrieval
- general purpose
- information systems