Segmenting bank customers by resistance to mobile banking.
Tommi LaukkanenSuvi SinkkonenPekka LaukkanenMarke KivijarviPublished in: Int. J. Mob. Commun. (2008)
Keyphrases
- banking industry
- banking services
- commercial banks
- return on investment
- driving forces
- information technology
- retail banking
- financial services
- money laundering
- mobile devices
- mobile phone
- saudi arabia
- mobile applications
- image segmentation
- customer churn
- mobile learning
- risk management
- credit risk
- mobile communication
- internet banking
- mobile commerce
- credit card
- mobile environments
- smart phones
- context aware
- data mining