Social Media Engagement Theory: Exploring the Influence of User Engagement on Social Media Usage.
Paul Michael Di GangiMolly McLure WaskoPublished in: J. Organ. End User Comput. (2016)
Keyphrases
- social media
- user engagement
- social networks
- user experience
- information diffusion
- social networking
- social media data
- user satisfaction
- theoretical framework
- social interaction
- user generated content
- crisis management
- social connections
- social media platforms
- real world events
- theoretical basis
- learning environment
- general theory
- online forums
- online social networks
- twitter users
- expert systems
- databases
- real time