Inventory Allocation for Online Graphical Display Advertising using Multi-objective Optimization.
Jian YangErik VeeSergei VassilvitskiiJohn A. TomlinJayavel ShanmugasundaramTasos AnastasakosOliver KennedyPublished in: ICORES (2012)
Keyphrases
- multi objective optimization
- display advertising
- multi objective
- online advertising
- evolutionary algorithm
- advertising campaigns
- genetic algorithm
- pareto optimal
- multi objective optimization problems
- multi objective genetic algorithm
- bi objective
- multiple objectives
- budget constraints
- differential evolution
- supply chain
- multiobjective optimization
- nsga ii
- optimization algorithm
- complex optimization problems
- lot sizing
- neural network
- lead time
- user behavior
- optimization problems
- cost function
- search engine