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The importance of product representation online: empirical results and implications for electronic markets.
Otto R. Koppius
Eric van Heck
Matthijs J. J. Wolters
Published in:
Decis. Support Syst. (2004)
Keyphrases
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search costs
electronic markets
electronic commerce
online learning
life cycle
comparison shopping
databases
data mining
transaction costs
online stores
reputation mechanisms
purchase behavior