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The importance of product representation online: empirical results and implications for electronic markets.

Otto R. KoppiusEric van HeckMatthijs J. J. Wolters
Published in: Decis. Support Syst. (2004)
Keyphrases
  • search costs
  • electronic markets
  • electronic commerce
  • online learning
  • life cycle
  • comparison shopping
  • databases
  • data mining
  • transaction costs
  • online stores
  • reputation mechanisms
  • purchase behavior