Research Note - When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth.
Dezhi YinSabyasachi MitraHan ZhangPublished in: Inf. Syst. Res. (2016)
Keyphrases
- online reviews
- positive and negative
- online consumer reviews
- online learning
- sentiment analysis
- consumer reviews
- product reviews
- machine learning
- online stores
- grocery shopping
- online consumer
- sentiment classification
- opinion mining
- positive or negative
- online retailers
- positive data
- positively correlated
- group buying
- online environment
- online shopping
- decision rules
- decision making