Review of "The Geek Gap: Why Business and Technology Professionals Don't Understand Each Other and Why They Need Each Other to Survive by Bill Pfleging and Minda Zetlin, " Prometheus Books, 2006, ISBN: 1591024153.
Brian D. GoodmanPublished in: ACM Queue (2007)
Keyphrases
- information systems
- management information systems
- business managers
- business environment
- information technology
- internet and the world wide web
- data processing
- innovative approaches
- case study
- business intelligence
- life cycle
- business models
- relevant literature
- business management
- technology adoption
- data mining
- strategic advantage
- business processes
- enterprise systems
- electronic commerce
- business rules
- technical skills
- current status
- business world
- strategic management
- technical solutions
- healthcare systems
- business process
- academic community
- decision making
- web technologies
- design tools
- online resources
- software industry