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Introduction to the Minitrack on Electronic Marketing.
Ajit Kambil
Bruce D. Weinberg
Lenita M. Davis
Published in:
HICSS (2023)
Keyphrases
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data mining
website
long term
social media
data mining technology
decision making
bulletin board
legal information
design automation
high tech
telecommunications industry
potential customers
electronic business
direct marketing
marketing strategies
predictive modeling
database
real world
data sets
real time