Development of Data-driven Persona Including User Behavior and Pain Point through Clustering with User Log of B2B Software.
Rie SeraHironori WashizakiJunyan ChenYoshiaki FukazawaMasahiro TagaKazuyuki NakagawaYusuke SakaiKiyoshi HondaPublished in: CHASE@ICSE (2024)
Keyphrases
- user behavior
- data driven
- log analysis
- user interaction
- user preferences
- user experience
- user sessions
- user behavior patterns
- user activities
- individual user
- user interests
- user actions
- user interface
- software application
- user browsing
- user clicks
- browsing behavior
- user activity
- interface agent
- implicit feedback
- online advertising
- development process
- mobile internet
- user feedback
- user intent
- document relevance
- behavioral patterns
- user intention
- end users
- web browsing
- recommender systems
- user centered
- user behaviour
- log files
- log data
- user profiles
- user search behavior