Mobile application driven consumer engagement.
Asta TaruteShahrokh NikouRimantas GatautisPublished in: Telematics Informatics (2017)
Keyphrases
- mobile applications
- mobile phone
- mobile devices
- user experience
- mobile users
- m learning
- mobile environments
- context aware
- location based services
- mobile services
- mobile technologies
- mobile apps
- user engagement
- smart phones
- electronic commerce
- data driven
- end users
- artificial intelligence
- purchase behavior
- learning environment
- online shopping
- mobile networks
- android platform