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Ticket-purchase behavior under the effects of marketing campaigns on facebook fan pages.
Hsiao-Wei Hu
Ching-Han Cheng
Yun-Chu Chung
Chia-Yu Lee
Published in:
IEEE BigData (2017)
Keyphrases
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purchase behavior
marketing campaigns
search engine
website
social networking
social networks
web pages
service providers
active learning
multi class
information retrieval
online social networks
cost sensitive
social influence