Business Policy Experiments using Fractional Factorial Designs: Consumer Retention on DoorDash.
Yixin TangYicong LinNavdeep S. SahniPublished in: CoRR (2023)
Keyphrases
- electronic commerce
- consumer behavior
- information systems
- data mining
- business models
- business processes
- optimal policy
- customer retention
- business transactions
- business process
- decision making
- hidden markov models
- long term
- business intelligence
- activity monitoring
- design space
- real world
- purchase behavior
- pricing strategies
- online shopping
- knowledge management
- business environment
- enterprise architecture
- enterprise systems
- return on investment
- online stores
- cognitive load
- fractional order
- data quality
- end users
- internet enabled
- internet advertising
- design process