"Applying TAM to E-Services Adoption: The Moderating Role of Perceived Risk".
Mauricio FeathermanMark A. FullerPublished in: HICSS (2003)
Keyphrases
- perceived risk
- perceived usefulness
- technology acceptance
- subjective norm
- factors affecting
- factors that affect
- structural equation modeling
- online marketplaces
- attitudes toward
- technology adoption
- internet banking
- negative impact
- user satisfaction
- service quality
- technology acceptance model
- continuance intention
- web services
- service providers
- information systems
- information quality
- theory of planned behavior
- empirically tested
- positive effects
- university students
- user acceptance
- end users