Intelligent data mining and personalisation for customer relationship management.
Kok Wai WongChun Che FungTamás D. GedeonDouglas ChaiPublished in: ICARCV (2004)
Keyphrases
- customer relationship management
- intelligent data mining
- simulated and real data
- data mining systems
- data mining
- competitive advantage
- relationship management
- data mining applications
- data mining technology
- marketing strategies
- customer churn
- model selection
- customer segmentation
- customer base
- decision trees
- real world
- neural network