The Effects of Personality Traits on User Acceptance of Mobile Commerce.

Tao Zhou Yaobin Lu

Published in: Int. J. Hum. Comput. Interact. (2011)

Keyphrases

mobile commerce
user acceptance
mobile services
personality traits
mobile devices
mobile users
electronic commerce
cognitive style
positive effects
user experience
mobile applications
learning styles
end users
online shopping
mobile learning
perceived usefulness
distributed systems
information systems