Customer Relationship Management in the Pharmaceutical Industry.
Thomas PuschmannRainer AltPublished in: HICSS (2001)
Keyphrases
- knowledge discovery
- customer relationship management
- pharmaceutical industry
- data mining technology
- data mining applications
- drug discovery
- data mining
- medical diagnosis
- relationship management
- marketing strategies
- customer churn
- competitive advantage
- data sets
- decision support
- early stage
- database
- expert systems
- artificial intelligence
- radio frequency identification rfid