Analyzing Advertising Labels: Testing Consumers' Recognition of Paid Content Online.
Jeff JohnsonManoj HastakBernard J. JansenDevesh RavalPublished in: CHI Extended Abstracts (2018)
Keyphrases
- search advertising
- contextual advertising
- online advertising
- shopping behavior
- advertising campaigns
- display advertising
- recognition rate
- recognition accuracy
- object recognition
- targeted advertising
- online video
- online shopping
- real time
- online learning
- marketing campaigns
- consumer behavior
- pairwise
- pattern recognition
- bulletin board
- recognition algorithm
- online communities
- character recognition
- social networking sites
- content management system
- internet advertising
- content providers
- online resources
- online social
- online consumer
- comparison shopping
- grocery shopping
- search engine
- website
- feature extraction
- training data
- keywords
- multi label
- user generated content
- user behavior
- image classification
- online forums
- digital libraries
- keyword extraction
- online markets
- user generated
- handwriting recognition
- multimedia
- web pages
- internet marketing