Measuring the return on communication investments on social media: The case of the higher education sector.
Luciana OliveiraÁlvaro FigueiraPublished in: ASONAM (2017)
Keyphrases
- higher education
- social media
- online learning
- e learning
- learning technologies
- hong kong
- mobile learning
- technology enhanced
- learning in higher education
- distance learning
- blended learning
- learning management systems
- hybrid learning
- knowledge practices
- m learning
- open university
- tertiary education
- learning algorithm
- information technology
- educational contexts
- distance education
- user generated content
- information sharing
- faculty members
- open educational resources
- networked learning