Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content.
Yuheng HuAnbang XuYili HongDavid GalVibha SinhaRama AkkirajuPublished in: J. Manag. Inf. Syst. (2019)
Keyphrases
- business intelligence
- social media
- big data
- user generated content
- data warehousing
- business intelligence systems
- content management
- data analysis
- decision support
- data warehouse
- sql server
- decision making
- microsoft office
- knowledge management
- business information
- predictive analytics
- microsoft sql server
- social media data
- knowledge discovery
- information technology
- case study
- end users
- critical information
- key performance indicators
- business decisions
- data mining
- social media sites
- business users
- business analytics
- data sets
- business intelligence solutions
- metadata
- business requirements
- unstructured data
- electronic commerce
- object oriented
- databases