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Quality signaling through warranty & brand reputation.

Kunpeng LiDilip ChhajedSuman Mallik
Published in: SOLI (2010)
Keyphrases
  • quality control
  • high quality
  • brand image
  • quality measures
  • higher quality
  • artificial intelligence
  • website
  • low quality
  • real time
  • information retrieval
  • search engine
  • case study
  • expert systems
  • communication networks