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Lead User Participation in Brand Community: The Case of Microsoft MVPs.
Pai Cheng Shih
Hsin-Yun Hu
Cheng-Kiang Farn
Published in:
Int. J. Electron. Bus. Manag. (2010)
Keyphrases
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user participation
content creation
social media
information systems development
artificial intelligence
online communities
database applications
learning community
systems development