The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration.
Shuchi GuptaNishad NawazAdel Abdulmhsen AlfalahRana Tahir NaveedSaqib MuneerNaveed AhmadPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
- purchase intention
- online shopping
- social media
- electronic word of mouth
- product quality
- online stores
- virtual communities
- survey data
- customer satisfaction
- personal information
- process control
- structural equation modeling
- social networks
- information sharing
- social networking
- image processing
- quality control
- virtual world
- website
- social media streams