A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers.
Bhuminan PiyathasananChristine MathiesMartin WetzelsPaul G. PattersonKo de RuyterPublished in: Int. J. Electron. Commer. (2015)
Keyphrases
- hierarchical model
- switching costs
- customer satisfaction
- potential customers
- internet shopping
- latent variables
- user satisfaction
- hierarchical models
- human body
- virtual world
- service quality
- customer relationship management
- virtual environment
- augmented reality
- service providers
- prior studies
- virtual reality
- website
- intrinsic motivation
- online shopping
- information disclosure
- immersive environments
- online services
- marketing strategies
- customer service
- d objects
- probabilistic model
- customer retention
- natural language