Paul G. Patterson

Publication Activity (10 Years)

Years Active: 2015-2015
Publications (10 Years): 1

Top Topics

Internet Shopping

Immersive Environments

Customer Retention

Hierarchical Models

Top Venues

Int. J. Electron. Commer.

Publications

Bhuminan Piyathasanan, Christine Mathies, Martin Wetzels, Paul G. Patterson, Ko de Ruyter
A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers. Int. J. Electron. Commer. 19 (2) (2015)