Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships.
Richard N. RutterStuart J. BarnesStuart RoperJohn NadeauFiona LetticePublished in: Ind. Manag. Data Syst. (2021)
Keyphrases
- viral marketing
- social media
- image analysis
- information diffusion
- artificial intelligence
- computer networks
- network traffic
- online social networks
- peer to peer
- social networks
- expert systems
- social connections
- consumer products
- influence maximization
- life cycle
- social relationships
- visual inspection
- neural network
- influence propagation
- online communities
- complex networks
- social network analysis
- case based reasoning
- wireless sensor networks
- image processing
- search engine