Knowing Customers Better: An Experimentation of Twit Marketing in the e-Commerce Industry.
Hamad Al TurkiAyham FayyoumiPublished in: Int. J. Adv. Corp. Learn. (2014)
Keyphrases
- customer relationship management
- financial services
- purchasing behavior
- business activities
- customer base
- consumer behavior
- customer loyalty
- marketing strategies
- business opportunities
- potential customers
- customer behavior
- customer satisfaction
- data mining
- data mining technology
- direct marketing
- target audience
- online marketing
- competitive advantage
- customer service
- international business
- service quality
- customer preferences
- customer data
- business models
- case study
- customer churn
- data mining applications
- customer segmentation
- business processes
- high tech
- marketing campaigns
- telecommunications industry
- product recommendation
- market segments
- product information
- customer retention
- market share
- database marketing
- decision making
- online stores
- information technology
- mobile services
- world wide
- social media