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An Assessment of Customer's Preferences and Improve Brand Awareness Implementation of Social CRM in an Automotive Company.
Agostino Marengo
Alessandro Pagano
Alessio Barbone
Published in:
Int. J. Technol. Diffusion (2013)
Keyphrases
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customer relationship management
customer service
call center
customer segmentation
social media
customer retention
social interaction
customer satisfaction
electronic commerce
case study
social context
soft constraints
marketing strategies
customer data
decision making
customer churn
social networks