Electronic Commerce Customer Relationship Management: An Assessment of Research.
Nicholas C. Romano Jr.Jerry FjermestadPublished in: Int. J. Electron. Commer. (2001)
Keyphrases
- electronic commerce
- customer relationship management
- relationship management
- data mining applications
- data mining technology
- data mining
- competitive advantage
- small and medium sized enterprises
- customer churn
- call center
- service quality
- agent technology
- business models
- decision making
- electronic transactions
- electronic marketplaces
- electronic payment
- databases
- online banking