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Interactivity of Social Media and Online Consumer Behavior: the Moderating Effects of Opinion Leadership.
Yi-Ting Wang
Ling-Ling Wu
Hui-Ching Chen
Ming-Yih Yeh
Published in:
ICIS (2012)
Keyphrases
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social media
online consumer
consumer behavior
consumer reviews
public opinion
social networks
social media sites
online learning
marketing strategies
e learning
real time
data mining
social networking
product reviews
website
online shopping