Ming-Yih Yeh

Publication Activity (10 Years)

Years Active: 2012-2015
Publications (10 Years): 0

Top Topics

Consumer Behavior

Social Presence

Information Flow

Internet Shopping

Top Venues

Electron. Commer. Res. Appl.

Publications

Ling-Ling Wu, Yi-Ting Wang, Chin-Hsiu Wei, Ming-Yih Yeh
Controlling information flow in online information seeking: The moderating effects of utilitarian and hedonic consumers. Electron. Commer. Res. Appl. 14 (6) (2015)
Ling-Ling Wu, Yi-Ting Wang, Chin-Hsiu Wei, Ming-Yih Yeh
How Interactivity Works for Utilitarian and Hedonic Consumers Online. HICSS (2013)
Ling-Ling Wu, Yi-Ting Wang, Yu-Ting Su, Ming-Yih Yeh
Cultivating Social Capital through Interactivity on Social Network Sites. PACIS (2013)
Yi-Ting Wang, Ling-Ling Wu, Hui-Ching Chen, Ming-Yih Yeh
The Impact Of Interactivity On Involvement And Social Presence: The Moderating Effects Of Opinion Leadership. PACIS (2012)
Yi-Ting Wang, Ling-Ling Wu, Hui-Ching Chen, Ming-Yih Yeh
Interactivity of Social Media and Online Consumer Behavior: the Moderating Effects of Opinion Leadership. ICIS (2012)