Identifying E-Scooter Sharing Customer Segments Using Clustering.
Jutta DegeleAnna GorrKatja HaasDimitri KormannSascha KraußPaulina LipinskiMuhammet TenbihChristine KoppenhöferJan FauserDieter HertweckPublished in: ICE/ITMC (2018)
Keyphrases
- clustering algorithm
- clustering method
- electronic commerce
- k means
- unsupervised learning
- data clustering
- cluster analysis
- document clustering
- customer behavior
- customer service
- fuzzy clustering
- knowledge sharing
- line segments
- self organizing maps
- genetic algorithm
- similarity function
- distance metric
- clustering analysis
- customer relationship management
- marketing strategies
- temporal segmentation
- customer segmentation
- equal length