Social Group Buying as a Marketing Strategy.
Huiyan ChenJing PengMengCheng GuanJianbin LiPublished in: HICSS (2023)
Keyphrases
- marketing strategies
- group buying
- direct marketing
- database marketing
- electronic commerce
- test bed
- customer satisfaction
- social media
- commercial banks
- life cycle
- customer relationship management
- competitive advantage
- market segments
- support systems
- database
- data mining applications
- resource allocation
- knowledge discovery
- cooperative
- information systems