Customers' predisposition to use mobile banking: resource's availability is decisive.
Jana ProdanovaSonia San MartínNadia H. JiménezPublished in: Int. J. Mob. Commun. (2023)
Keyphrases
- retail banking
- financial services
- customer churn
- banking services
- banking industry
- commercial banks
- mobile devices
- mobile phone
- resource allocation
- network connectivity
- customer satisfaction
- mobile learning
- service providers
- content providers
- customer relationship management
- mobile technologies
- web resources
- resource management
- mobile computing
- smart phones
- mobile networks
- resource constraints
- context aware
- customer service
- mobile users
- potential customers
- internet banking
- supply chain
- data mining
- marketing strategies
- mobile terminals
- mobile services
- computational power
- risk management
- mobile applications