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Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies.
Robin Marco Gubela
Artem Bequé
Stefan Lessmann
Fabian Gebert
Published in:
Int. J. Inf. Technol. Decis. Mak. (2019)
Keyphrases
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electronic commerce
real world
comparative analysis
modeling method
decision trees
bayesian networks
information technology
artificial neural networks
mobile robot
probabilistic model
medical images
online auctions