Robin Marco Gubela

Publication Activity (10 Years)

Years Active: 2017-2024
Publications (10 Years): 11

Top Topics

Database Systems

Online Auctions

Return On Investment

Top Venues

Decis. Support Syst.

Publications

Robin Marco Gubela, Stefan Lessmann, Björn Stöcker
Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study. Inf. Syst. Frontiers 26 (3) (2024)
Robin Marco Gubela, Stefan Lessmann
Interpretable Multiple Treatment Revenue Uplift Modeling. CoRR (2021)
Robin Marco Gubela, Stefan Lessmann
Uplift modeling with value-driven evaluation metrics. Decis. Support Syst. 150 (2021)
Robin Marco Gubela, Stefan Lessmann
Uplift Forest for Multiple Treatments and Continuous Outcomes. ICIS (2020)
Robin Marco Gubela, Stefan Lessmann
Interpretable Multiple Treatment Revenue Uplift Modeling. AMCIS (2020)
Robin Marco Gubela, Stefan Lessmann, Szymon Jaroszewicz
Response transformation and profit decomposition for revenue uplift modeling. Eur. J. Oper. Res. 283 (2) (2020)
Johannes Haupt, Daniel Jacob, Robin Marco Gubela, Stefan Lessmann
Affordable Uplift: Supervised Randomization in Controlled Experiments. ICIS (2019)
Robin Marco Gubela, Stefan Lessmann, Szymon Jaroszewicz
Response Transformation and Profit Decomposition for Revenue Uplift Modeling. CoRR (2019)
Robin Marco Gubela, Artem Bequé, Stefan Lessmann, Fabian Gebert
Conversion Uplift in E-Commerce: A Systematic Benchmark of Modeling Strategies. Int. J. Inf. Technol. Decis. Mak. 18 (3) (2019)
Johannes Haupt, Daniel Jacob, Robin Marco Gubela, Stefan Lessmann
Affordable Uplift: Supervised Randomization in Controlled Experiments. CoRR (2019)
Robin Marco Gubela, Stefan Lessmann, Johannes Haupt, Annika Baumann, Tillmann Radmer, Fabian Gebert
Revenue Uplift Modeling. ICIS (2017)